Our Team
Laura, Owner
Laura is the creative force behind Birch Theory. She has a passion for thoughtful gifts, sleek design and color-coding everything. At home, Laura is proudly outnumbered by her daughters, Charley and Ryan, a golden retriever named Annie, and her wife, Kristen.
Laura's favorite products: Algae cooking oil, United By Blue backpacks, all the fun stickers
Annie, Greeter
As Birch Theory’s official mascot, Annie brings her signature blend of fluff, flair and occasional drool to the store during her frequent shifts. When she isn't greeting customers or encouraging passersby for pets, she can be found modeling for Birch Theory's Instagram page.
Annie's favorite products: Buff Cake Barkery treats, Wilderdog sherpa fleece, doggy bandanas by The Paws
Angela, Store Clerk
After a lengthy career in editing and content creation, Angela has added Birch Theory employee to her resume. You can find her there on weekdays, where she'll likely be filming footage for the store's social media.
Angela's favorite products: Maeve chocolates, Birch Theory candles, the cement bananas
Nicole, Store Clerk
In addition to being a mother of two and an elementary school teacher, Nicole can be found behind the Birch Theory counter every Sunday. She can beautify anything from a junk drawer to a window display and definitely has the best handwriting on the team.
Nicole's favorite products: Barking Sisters coffee, Pink House syrups, all Savannah Bee products
Leah, Store Clerk
Leah is a jack of all trades, juggling her private chef career, part-time work at Birch Theory and life as a full-time dog mom. She's also our go-to for furniture assembly and ice machine repairs.
Leah's favorite products: Vesper cocktail infusions, Great Jones cookware, Mod Lounge vintage glasses
Vanessa-Rebecca, Store Mannequin
Vanessa-Rebecca got her start as a Poshmark model before making the transition to Birch Theory mannequin and live-in sales associate. When she isn't accidentally scaring people, you can find Vanessa-Rebecca modeling the store's latest clothing.
Vanessa-Rebecca's favorite products: Flyn beanies, Goodr sunglasses, anything Shupaca Alpaca